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Sales data note: revenue is sourced from BigQuery completed orders and may differ from Sales Console because refunds, channel adjustments, offline/admin orders, and settlement logic can be handled differently.
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Organiser Paid Traffic Audit — paid traffic performance per event sourced from GA4. Shows how many users saw, clicked, and purchased after a paid ad. Use it to find zero-conversion waste, budget burners, and hidden conversion gems across your organiser portfolio.
Audit Table
Raw Data
Organisers
Resolved
Data scope:
Paid Social
Paid Search
·
Excluded:
_CC_
_PC_
ATR
dynamic
Brand Campaign
At Coca-Cola Arena, Etihad Arena and Dubai Opera our contract is with the venue, so the
organiser recorded against the event is the building — the company that actually promoted the show is not in
our system at all. This tab works out who they were, and says how it knows.
Ended Events — lifetime sales for events that have already sold through and left the active catalogue. Sorted by total revenue by default — use it to pull case studies and proof points for B2B pitches. Excludes Attractions (perpetual sale, never "end").
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Forecasted events
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usable server forecast
High confidence
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artist / team match
Behind pace
—
need attention
Forecast gap
—
tickets to sell · high+med conf.
Sort:
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Event priority engine
Ad-hoc package forecast
Peer-based ticket & revenue forecast for an event that isn't listed yet — for exclusivity / package decisions at the questionnaire stage. Pick organiser, venue and artist from the catalog. No organiser yet? Use venue-only. Neither? Use name-only.
Have the event questionnaire? Upload it and we'll pre-fill the form below — always review before submitting.
Dates don't change this forecast — they only size multi-day runs (festivals, residencies). First date only for a single day, first + last for a run. Leave blank if unknown.
Ticket prices (optional) —
if the questionnaire lists them, revenue is worked out from your prices instead of guessed
from past events. Guessing is the weakest part of the answer.
Running the forecast…
Forecast tickets
from capacity × sell-through — ticking rows below does not change this
Forecast revenue
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Technical details
Period:
Total memberships
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sold in period
Annual
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% of total
Monthly
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% of total
Trigger events
—
events drove purchases
Weekly sales trend
Acquisition channel
Active membership perks on events
Guest reviews synced from the shared reviews pipeline (Supabase-native delta engine — only events whose review count grew are re-pulled). Pick a country. New in-window events are picked up automatically; reviews for a newly-added event can take a sync cycle to appear. Sorted by event date (most recent first). Click an event to read individual reviews.
Total reviews
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across events
Average rating
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out of 5
5★ share
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of rated reviews
Last synced
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pipeline last run
Rating distribution
Selly — competitor lead pipeline
Leads