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Sales Intelligence
LIVE
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GA4 data note: These stats are sourced from GA4 and may not be 100% accurate. Refunds are not reflected — if a refund was issued, it still counts as revenue here. Sales Console may show different numbers for this reason.

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Organiser Paid Traffic Audit — paid traffic performance per event sourced from GA4. Shows how many users saw, clicked, and purchased after a paid ad. Use it to find zero-conversion waste, budget burners, and hidden conversion gems across your organiser portfolio.
Audit Table
Raw Data
Organisers
Resolved
Data scope: Paid Social Paid Search · Excluded: _CC_ _PC_ ATR dynamic Brand Campaign
Ended Events — lifetime sales for events that have already sold through and left the active catalogue. Sorted by total revenue by default — use it to pull case studies and proof points for B2B pitches. Excludes Attractions (perpetual sale, never "end").

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Active events
upcoming, on sale
High confidence
artist / team match
Behind pace
need attention
Forecast gap
tickets to sell · high+med conf.
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Period:
Total memberships
sold in period
Annual
% of total
Monthly
% of total
Trigger events
events drove purchases
Weekly sales trend
Events that drove membership sales
Acquisition channel
Active membership perks on events
📊 How the forecast is calculated

The idea. Every event has a typical sales curve — the shape of how tickets sell over time. We match an event to similar past events (same artist → venue → genre, same city) and use their curve to project where it finishes.

Two modes:

  • No sales yet → we estimate from similar artists / venues / capacity (peer prior).
  • Already selling → we compare its pace to the typical curve (pace ↑ ahead / ↓ behind) and project the final.

Three scenarios. We show pessimistic / realistic / optimistic, not one number. The width is set by confidence and calibrated so the range contains the true final ~80% of the time.

Confidence blends: how similar the past events are (artist>venue>genre), how far through the sale window we are (biggest factor), whether it's same-day-sale, whether it's exclusive to us, and whether it has sales yet.

Capacity ceiling 🎟️. A forecast can never exceed the venue's seats. If our raw estimate is above capacity, we clamp it and flag sells out. If a low-confidence estimate is far above capacity, we don't trust it — it shows — unreliable instead of a fake sell-out.

⚠ Partial visibility. If an event also sells on other platforms (non-exclusive), we only see Platinumlist sales — so the number is a lower bound.

Tier ≠ capacity. The tier (XS–XL) is the expected revenue bucket, not the venue size. A huge venue can show XS if we expect it to sell little — that's a signal the event needs attention, not a contradiction.

Accuracy. Validated on 6,965 past events: HIGH confidence ~79% within ±30%, MEDIUM ~69%. Accuracy improves as the event nears (median error 49% at 60 days out → 10% at 1 day out). Trust HIGH/MEDIUM; treat LOW and partial-visibility as direction, not a quote.

Event
Solid = sold to date. Three projections to event day — pessimistic / realistic / optimistic — width set by confidence. Curve follows the genre sales pattern; accuracy improves as the event nears.